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Louis Vuitton goes 70s with Horror Sci-fi movie posters

Louis Vuitton Pre-Fall 2020 Collier Schorr

Louis Vuitton Pre-Fall 2020 Photography by Collier Schorr

 

By AnOther

 

The Collier Schorr-shot Pre-Fall 2020 campaign imagines 1970s-style horror and sci-fi titles with cover stars including Léa Seydoux, Robyn and Chloë Grace Moretz.

Louis Vuitton’s latest campaign, pays homage to the campy cover art of 1970s pulp fiction novels. Featuring a raft of stars, photographed by AnOther Magazine contributor Collier Schorr – from musicians Robyn and Jaden Smith to actresses Stacy Martin and Angelica Ross, longtime friends of the house Alicia Vikander and Jennifer Connelly, and former AnOther cover stars Léa Seydoux and Chloë Grace Moretz – the faux horror, fantasy and sci-fi titles include The Devil’s Mansion, The Haunted Garden and Arachno-Mania. “Fashion is a novel,” the house says. “And the Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales.”

“William Peter Blatty, who wrote The Exorcist, gave us the rights to print the cover of the book [on pieces in the collection]. It started there,” Nicolas Ghesquière told American Vogue of the collection, in which the idea for the campaign came first, and the clothing second. “It’s such a great symbol for me to use a fiction and incorporate it into an outfit. I thought, what’s the reverse? To use the fiction as the illustration of the fashion. It’s a kind of a mirror effect in this action of representing them all in these different characters.”

 


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